Rooted in American retro streetwear and subcultural rock spirit, LOSTTAG builds a unisex trendy apparel system. Drawing inspiration from diverse styles including 90s retro sportswear, punk rock, American campus and dark goth aesthetics, the brand shapes silhouettes via vintage washing, camouflage printing, color-block splicing and pleated tailoring. Its visual symbols include classic rock-and-street icons such as spider embroidery, rolling stone lip logos, retro portraits, playful cartoons and numeric marks, matched with supporting accessories like bandanas and canvas shoes. It adopts relaxed wide-fit silhouettes to convey a rebellious, self-assertive youth attitude, suitable for multiple styling scenarios such as street outings, livehouse events and daily casual wear.