FOURFORTY, rooted in "Sweet & Cool Unbounded, Self-Awakening", blends diverse styles of Korean sweet girl, American streetwear and French retro. From plaid mesh and floral waffle to fur-trimmed hoodies, it builds an undefined dressing system through sweet & spicy color blocking, personalized prints and delicate details, making every piece a declaration of self-expression and unlocking the exclusive trendy aura of sweet & cool girls.