Everyone has a Girl Bird inside them, yearning for freedom and longing for distant places, both unrestrained and bewildered. KNKW draws inspiration from the image of the girl in *Lady Bird*, a girl who is somewhat rebellious and cool, with pink hair, blue socks, and a pair of leather shoes that strut with a defiant gait. The Girl Bird series features rock-and-roll sweetheart Mary Jane shoes as its main footwear product, interpreting the cool, unconventional spirit of young girls and their hidden, authentic selves.